Circular economy business from wood
WCEF side event on 4 June at 7 pm
The Helsinki Central Library Oodi, Töölönkatu 4, Helsinki
From quantity to quality. Novel, high-value products from Finnish forests. Come, hear, touch and see how the future of cosmetics, chemicals, medicines, plastics, smart packaging and textile fabrics looks like.
7 pm Welcome & short intro to the project: why we need circular products from wood? Jussi Manninen, VTT & Riitta Silvennoinen, Sitra
7:10 pm Novel products by Sulapac, Paptic and Elastopoli in Pecha Kucha style
7:30 pm Creating demand for circular products: a new marketing model, Ethica
7:40 pm Speeding up the innovation process: rapid experimentation and innovation model by VTT
7:50 pm Ecomodules, a tool for life cycle inventory creation and eco-design, LUKE
8:00 pm 2 min interviews with SYKE (Finnish Environmental Institute), Stora Enso, Isku, Montinutra, Lumene, Starcke and LAMK (Lahti University of Applied Sciences) on their R&D work in the Circular Economy from Wood project.
8:10 pm Networking & opportunity to meet the companies & other project partners
Registration by 31st May: https://www.lyyti.fi/reg/CEBusinessFromWood
To whom: consumer brands, wood product manufacturers, investors, public organisations, researchers and anyone interested in learning more about biobased products.
Exhibition showcasing novel materials & products is open and free of charge from 3rd – 5th June (library opening hours apply)
Circular economy business from wood is a Sitra funded project launched in summer 2018 and ending September 2019. In the project we are testing out a workshop model for rapid experimentation and innovation. Using this model, forestry companies, designers and marketers are developing together new business ideas for wood products. During the project, we are also studying the opportunities for developing the circular economy of wood products as well as implementing a new wood product life-cycle calculator and designing a circular economy marketing concept which will be available for all companies to use.
In addition, the companies participating in the project are developing together wood products that make use of technology in new ways. The goal is to create new, circular economy business activities in Finland and at the same time boost Finland’s international competitiveness.
More info on the project:
Meet us at Expo in Finlandia Hall during World Circular Economy Forum 3rd-4th June!
Project site (in Finnish): https://puustapidemmalle.com/